Today, I had a chat with someone about the sheer number of developers on Twitter. He mentioned he couldn’t imagine targeting developers for business since he doesn’t see them as potential customers.

Here are some points he made:

1. Sell hardware accessories, since developers might have the budget for those. But with the current economic downturn, even hardware might not sell.
2. Courses can only be sold to the mid to lower-skilled developers. The more skilled ones would scoff, thinking, "Seriously? You're teaching this?"
3. Developers don’t realize how valuable their time is. They would rather spend days tweaking a tool than saving time, as the sense of achievement matters more to them.
4. This group is extremely rational. Emotional appeals don’t work on them, making it hard to tap into that for sales.
5. They are incredibly critical. Unless you create something groundbreaking, they’ll just find a free version on GitHub and point it out.

Do you guys think he understands developers?